A natural cosmetics e‑shop trapped in its own code. We migrated it to Shopify, rebuilt the catalog, and developed two custom apps. Result: an e‑shop that finally matches the brand.
Filokalista is a Czech e‑shop focused on natural cosmetics, clean beauty, and yoga. Founded by Dominika Špačková, who curates products from smaller brands—Baubo, Eye of Horus, Studio K, and Maho. The original custom solution worked but blocked growth: every design change needed a developer, product variants didn't exist, and basic conversion tools were missing. A brand built on aesthetics and ritual had an e‑shop that couldn't tell its story.
By leveraging AI, we migrated 149 products, 59 collections, and dozens of pages from CSV without chaos. Data cleaning, field mapping, merging duplicate products into variants—operations that would take weeks manually were processed in hours. The saved time and budget went to what AI can't do: strategic decisions about e‑shop structure, UX, and branding.
We chose the premium Eurus template for Filokalista. It offers more refined sections, better responsiveness, more editor settings, and cleaner code for customization. In practice, this means fewer hours spent on customization and a faster path to launch. The savings on development hours exceeded the template cost itself.
The client had very specific template customization requirements—from visual collection improvements to custom podcast and brand pages to product page metafields. Thanks to efficient data migration, we had enough time and budget to give each of these requirements the attention it deserved.
149
migrated products
59
collections & categories
2,5
months migration time
Before migration
After migration
The result is an e‑shop that finally matches what Filokalista is: a carefully curated space for natural beauty and conscious self-care. With the difference that it now works technically as modern e-commerce demands.
Mega menu with visual category previews and promotional banners. Customers see the offer at a glance—and know exactly where to click.
Each collection has its own structure tailored to its content. Skin offers 9 subcategories with a curated description, Makeup sorts by Face, Eyes, and Lips, Wellbeing greets with a hero banner and guides from candles through teas to massage tools. Common foundation: filters, sorting, and a clear grid.
Lifestyle gallery, key benefits, and metafields editable from admin. Each category has its own template—cosmetics needs different info than clothing.
Color variants, detailed composition, and visual swatches. Customers pick the exact shade without searching in another product.
Nouta integration: interactive map with Zásilkovna and PPL pickup points. Customers pick a location without leaving checkout. Including cash on delivery via PayFlow.
Inspiration section with podcasts, articles, and interviews. The e‑shop isn't just a store—it's a space for sharing brand values and building customer relationships.
Over 70% of e‑shop visitors shop on mobile. That's why responsive design is a foundation, not a bonus. Every page, collection, and product detail looks and works great on phone, tablet, and desktop.
No—if the migration is done right. The key is a complete 301 redirect map from old URLs to new Shopify URLs, preserving meta titles and descriptions, and transferring existing content. At Filokalista, positions have stayed stable.
It depends on catalog size and template customization complexity. At Filokalista (149 products, 59 collections, dozens of pages), the full migration took 2.5 months. A smaller shop with a simpler template we handle in 4–6 weeks; more complex projects with ERP or accounting integrations take 3–4 months.
Yes. We transfer customer data (including passwords via double opt-in), order history, and loyalty points. If you have accounting integrations (Pohoda, Money, Helios), we handle those too.
Theoretically yes. Shopify has an intuitive admin and you can find tutorials for most operations online. But realistically? Data migration without losing SEO positions, proper product variant setup, Liquid template customization, Czech payment and delivery integration—all of this requires platform expertise that most merchants don't have time to build. Time spent learning and fixing mistakes exceeds the investment in professional migration.
Whether you need a migration from your current solution or want a Shopify e‑shop from scratch—we're here for you. Experienced team, Czech integrations, and a personal approach.
Free consultation